QR aesthetics

AMC Bay Street Emeryville lobby ad for 'Martha Marcy May Marlene'

Ankita and I were going to Bay Street to see a movie, probably “The Rise of the Planet of the Apes,” at the Bay Street multiplex in Emeryville, and I remember coming out of the theater and seeing this promotional lobby ad. I’d not heard of “Martha Marcy May Marlene,” or its actress Elizabeth Olson, and I vaguely knew of John Hawkes. But I sure know what a QR code is.

I had to take a picture of it, as it’s probably the biggest code I’ve ever seen in public. But for some reason, I didn’t bother scanning it right there: probably my satisfaction with seeing it, and the idea that once I’d gotten back to my laptop, I could have the ease and comfort of looking it up at my own pace with a fast connection. Cool as the code use is, what does it say that I didn’t want to scan it?

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