Based on your
answers to the questionnaire, you most closely resemble survey
respondents within the Omnivores typology group. This does not mean
that you necessarily fit every group characteristic.
Omnivores make up 8% of the American public.
Members of this group use their extensive suite of technology tools to
do an enormous range of things online, on the go, and with their cell
phones. Omnivores are highly engaged with video online and digital
content. Between blogging, maintaining their Web pages, remixing
digital content, or posting their creations to their websites, they are
creative participants in cyberspace.
You might see them watching video on an iPod. They might talk about
their video games or their participation in virtual worlds the way
their parents talked about their favorite TV episode a generation ago.
Much of this chatter will take place via instant messages, texting on a
cell phone, or on personal blogs. Omnivores are particularly active in
dealing with video content. Most have video or digital cameras, and
most have tried watching TV on a non-television device, such as a
laptop or a cell phone.
embrace all this connectivity, feeling confident in how they manage
information and their many devices. This puts information technology at
the center of how they express themselves, do their jobs, and connect
to their friends.
Who They Are
young, ethnically diverse, and mostly male (70%). The median age is 28;
just more than half of them are under age 30, versus one in five in the
general population. Over half are white (64%) and 11% are black
(compared to 12% in the general population). English-speaking Hispanics
make up 18% of this group. Perhaps unsurprisingly, many (42% versus the
13% average) of Omnivores are students.
Thank you for taking our News IQ quiz. You correctly answered 7 out of the 9 possible questions, which means you did better on the quiz than 77% of the general public.
National average: 50%
Men: 57%; women: 41%
College graduates: 67%; Some college: 51%; HS or less: 38%
60+: 54%; 36-59: 54%; 18-35: 39%
Regular news consumers: Between 50-63%; non-consumers of news: 29%
I missed one question (and the follow-up you got for answering the first one right). 🙁