Pop: … go the weasels who run laps ’round that fabled mulberry bush. Why? They’re thirsty for profits from new markets. I remember when Josta was the next big drink, and how quickly it went down the drain. Wonder if Busta Rhymes will be tapped to push this? And why am I not surprised that convenience stores and gas stations are where this stuff will be sold? John Singleton’s “Poetic Justice” hipped viewers to the urban vs. rural retail beverage bait-and-switch a ways back.

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