Pop: … go the weasels who run laps ’round that fabled mulberry bush. Why? They’re thirsty for profits from new markets. I remember when Josta was the next big drink, and how quickly it went down the drain. Wonder if Busta Rhymes will be tapped to push this? And why am I not surprised that convenience stores and gas stations are where this stuff will be sold? John Singleton’s “Poetic Justice” hipped viewers to the urban vs. rural retail beverage bait-and-switch a ways back.

Sunday papers: … Inside Immaterial Incorporated � Issue Two, Andrea Codrington on beige. (Cabinet has this column called Colors “in which a guest writer is asked to respond to a specific color assigned by the editors of Cabinet.” Codrington points out the obvious Hannah Arendt-John Mellencamp continuum, a Web site devoted to the color and riffs all high-crit on khaki uniforms and pre-iMac Apple ‘puters.)

What else? In an interview at Junior’s Restaurant in Brooklyn, N.Y., Colson Whitehead’s a little full of himself, but Walter Mosley, as ever, is gracious and expansive. Thanks, Book magazine!

Vikter Duplaix in XLR8R recounts his impression of Berlin and vibing with Britain’s “broken-beats crew.”

Critical Mass: The Chronicle has an article about yesterday, which I overheard people talking about in Cafe 1428 this morning.

I was in the office last night, getting ready to leave, when a coworker explained what all that noise down on Fourth Street was.

I looked out an east-facing window and down onto the intersection of Fourth and Mission and saw them surging along, cars stopped on both sides — lots of yelling and stuff, seasoned with sirens and honking horns.

And it was really cool to watch them riding down toward Pac Bell Park, strength in numbers, support against roadway hogs and a reassertion of human-powered modes of travel.

The memory was just what I needed to put some perspective on the BART train backup I ran into minutes later while trying to get home.

I’d rather take the train, I’d rather bike, I’d rather walk than get behind a car and drive anywhere. I’m so grateful I can choose to do so whenever I feel like it.

Have you ever been fond of a font?:He has. And so have I.