An encouraging point: … with regard to Apple OS X.
A single word comes to mind: promote. Apple must promote the heck out of this operating system. It must be the face of consumers and businesses. It must tout this operating system as the best thing since sliced bread. It roasts, it toasts, and it burns. It slices, it dices, and it grills. Sounds like a bad infomercial?
Ever seen how much money people make off of infomercials?