The key to content: … is social currency (via MeFi)

The myth of the Internet – and one I believed for a long time – is that most people really want to share the stories of their own lives. The fact that content is king proves that they don’t. They need images, stories, ideas and sounds through which they can relate to one another. The only difference between the Internet and its media predecessors is that the user can collect and share social currency in the same environment.

The success of creating online content is directly dependent on your ability to create excuses for people to talk to one another. The real measure of content’s quality is its ability to serve as a medium.

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